Kreuzbergkind GmbH from Berlin commissioned us to create a 3D animation for their client, the famous chocolate manufacturer Ritter Sport. The goal was to visually showcase the new DUO chocolate variety at various points of sale (POS) in a supermarket. This animation aimed to provide supermarket operators with a clear understanding of how to effectively set up and place the POS to highlight the new variety and create multiple touchpoints for customers.

We designed a neutral supermarket environment in white to make the colorful POS of Ritter Sport stand out. The animation takes viewers through the supermarket, showcasing the POS in full detail. This includes not only shelves but also an animated TV wall, shelf wobblers at various locations, floor stickers, a walkthrough, and a stage with an animated TV panel. Additionally, there are ceiling hangers in the form of cubes, visible from every angle of the supermarket.

The camera work is sophisticated, displaying each POS in its entirety to ensure supermarket operators can precisely understand the placement and usage. At the end of the animation, the camera reaches the stage with presenters and zooms in on a monitor, concluding with a short film about the new DUO chocolate varieties.

The entire process, from video conferences with Kreuzbergkind GmbH to final feedback from Ritter Sport, was highly enjoyable and productive. Both the agency and Ritter Sport were very satisfied with the outcome, which also increased our enthusiasm for the new chocolate variety.

Kreuzbergkind GmbH Ritter Sport Duo Case
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